*When Black Broadcasting Network or BBN launches at the Cable Show 2008, it will be the newest option in black television, offering fresh, popular entertainment programming to a young black audience, across multiple platforms.
The 24/7 network specifically targets black teens during the day and the 18-34 year-old market during prime time. BBN'S content focuses on popular entertainment and offers a variety of eight different programming genres which feature black stars, black athletes, and black casts. These genres will include the latest in popular music, movies, black college sports, reality shows, comedy, current affairs and various syndicated series, with a Sunday morning lineup of religious programs.
"BBN is the only network that has a full-time commitment to young black people, because it will deliver programs that are authentic, youthful, original and positive," said the network's president and co-owner Yusef Muhammad. "BBN focuses on subject matter that is important to today's young audience ... a young audience who not only creates popular culture, but maintains it as an integral part of their identity."
Notable programs include the very funny Rickey Smiley Comedy Hour and coverage of the Angel City Classic, a popular black college sports event. BBN will also offer exclusive and original series.
"Our strongest comparative advantage is that we will be where our audience is ... on multiple platforms including linear, VOD, broadband (thebbnonline.com) and mobile," said Muhammad.
The Black Broadcast Network is entirely black-owned. In addition to Muhammad, other owners of the BBN include Entertainment Attorney Ricky Anderson and Entertainment Executive, Jeff Clanagan.