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July 4, 2008

Will Smith as 'Hancock'       *Sony's Hancock showed the strength of a superhero in its debut on Tuesday, grossing $6.8 million during two screenings in 3,680 theaters. (It adds 280 more this weekend.)     

      While the preview screenings took in more than an earlier superhero movie, Iron Man, in May ($5.5 million), it fell well below last year's previews of Transformers ($8.8 million), which set the stage for a Fourth of July holiday haul of $155.4 million.

      Box-office forecasters are predicting that Hancock should wind up with $100-120 million through Sunday. However, many analysts are waiting to see how word-of-mouth will affect the film.

      Reviews of the film were mostly negative, and if audiences react the way the critics did, ticket sales could drop by Sunday. (source: Studio Briefing)

Also read: EUR FILM REVIEW: 'Hancock' starring Will Smith