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July 10, 2008

Ashanti     *Ashanti, Janet Jackson and Common are among a team of eight ambassadors chosen by French jewelry company Cartier for its Lovecharity bracelet campaign.

      The artists, including Fergie and Eve, each represent a charity and a corresponding bracelet for the initiative.

      The bracelet features interlocking miniature Love bracelets in 18K white gold and 18K rose gold, both graced with the word "Love" and set into a knotted silk cord available in various colors, with each cord designating support of a unique cause.

      The price tags for the bracelets were not revealed, but in previous campaigns, they sold for $475. Cartier says they will donate $200 from the sale of each Lovecharity bracelet to the corresponding charity of each artists' choice.

      The gunmetal bracelet, for example, will benefit the Ovarian Cancer National Alliance for Janet Jackson. The orange bracelet benefits The Peapod Foundation for Fergie, and the royal blue bracelet benefits the Boys & Girls Clubs of America for Ashanti.     

      In addition to these bracelets, each artist has contributed a song for free download at Cartier Charity playlist at love.cartier.com. Some of the songs include Janet's "Luv," Fergie's "Big Girls Don't Cry," Eve's "Gangsta Lovin'," and Ashanti's "The Way That I Love You," among others.