*Rihanna has been hired to front Gucci's new "Tattoo Heart" campaign, which benefits the charity, UNICEF.
AHN is reporting that the 20-year-old was sought out for the campaign by Gucci's creative director Frida Gianinni after she saw the artist at a UNICEF fundraiser earlier this year.
The campaign includes a special limited edition of selected Gucci items. A quarter of the sales would be donated to the charity.