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*Nelly's "Pimp Juice" energy drink is being distributed in France and Sweden.
The brand was launched in Paris last week at a talent showcase featuring several top French DJs. Talks are also underway for "Pimp Juice" to sponsor French basketball leagues.
Meanwhile, "Pimp Juice" has become the official soft drink sponsor at all MTV events in Sweden.
Fillmore Street Brewery, which manufactures and distributes "Pimp Juice," is planning a major U.S. and European promotional push to coincide with the September 16 release of Nelly's new album, "Brass Knuckles."
In other Nelly news, is he messing around behind Ashanti's back? Britain's Mirror tabloid quotes an anonymous source who claims the St. Louis rapper has been kickin' it with Caucasian soul singer Joss Stone.
"Joss and Nelly have been out on a few dates together ...we haven't seen Joss this happy in quite a long time. It's great she has met someone as successful as she is and who understands the pressures being a performer can put on your life. And it helps that he is hot too - he is just her type," says the alleged insider.
Joss Stone has also been romantically linked to Raphael Saadiq, who has produced tracks for the British vocalist.