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     *A date has been set for the official launch of LL Cool J's new line of children's apparel for fall.

      According to VMSD.com, the collection – called LL Cool J for Sears – will debut in 450 Sears stores nationwide on Sunday, Sept. 7. That coincides with the Sept. 9 release of his latest album, "Exit 13," also available at select Sears stores.

       The ad campaign will feature black-and-white images of the rapper and his family by photographer Mark Seliger. The photos will appear in the October 2008 issues of Cosmopolitan, CosmoGIRL!, Seventeen, Spin and Vibe. The photography will also feature prominently in Sears' in-store signage.       

       "Mark Seliger and I have been collaborating on various projects for years,” said LL Cool J. “He photographed me for his first Rolling Stone cover. . . . Mark's photography is able to convey the heritage of the LL Cool J brand and expertly captures the collection."

      The images feature LL Cool J (born as James Todd Smith), his wife Simone Smith, and their four children photographed with a group of models gathered around a DJ turntable. The models and Smith family wear embroidered denim, cotton hooded sweatshirts and fleur-de-lis bejeweled t-shirts from the collection. A full body portrait of the singer will also appear in the LL Cool J section of Sears stores.