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*Ninety percent of the wares available at The Oprah Store in Chicago is now just a mouse click away.
Friday (Nov. 7) marked the launch of theoprahstore.com, an expansion of her small shopping Web site that previously carried keychains and T-shirts. The new version offers 800-plus items in more than a dozen categories, including apparel, home living, travel, African crafts and DVDs.
The 5,500-square-foot brick-and-mortar boutique opened in January across from Harpo Studios, where her "Oprah Winfrey Show" is tape. The earth-friendly store has hosted an average 250 post-Oprah show shoppers and curious Winfrey fans a day.
Other "O" apparel for sale includes umbrellas, coffee mugs, baby bibs and pet collars. Tote bags and note cards are printed with Winfrey quotes like "Live your own dreams." Non-branded clothing such as cashmere sweaters and lounge outfits are also available for purchase.
At Winfrey's store, the real draw for some die-hard fans is "Oprah's Closet," a dark wooden armoire filled with clothes and shoes that Winfrey herself once wore or kept in her own closet. Prices in that section range from $80 to $500, with proceeds going to Winfrey's Angel Network.