*Sean John Fragrances has launched a brand new Web site for Sean "Diddy" Combs' newest men's fragrance, I Am King -- www.seanjohn-iamking.com.
Immediately upon entering, the user is immersed into the I Am King lifestyle, depicting images of Combs jet-skiing through the waters of St. Tropez, racing from helicopter to palatial yachts, and at a grand casino with supermodels Bar Rafaeli and Ana Paula.
"The Web site captures the life of the modern day king -- he is daring and mysterious, powerful, with a sexy swagger," said a press release.
In the first three days of its launch, the Web site has received over 33,200 views, with 72 video submissions, a testament to the success of the Sean John brand.
On the site, Diddy posts a link asking fans to upload their videos onto YouTube, explaining why they are modern day kings. Diddy will select the top three submissions, and those winners will be flown to New York City to be treated like royalty, experiencing ultimate luxury.
The three individuals with the winning video submissions will receive business class airfare, deluxe hotel accommodations and local transportation. In addition, each will receive a $500 shopping spree at the Sean John flagship store, dinner and an evening out at a NYC nightclub. The three winners will also tour the offices of Bad Boy Entertainment and receive one limited edition I Am King Lucite box.