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(August 16, 2005)

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   The workshop is geared to empower participants with simple, yet effective pubic relations/marketing techniques aimed at enhancing their career opportunities as well as helping them take concrete steps toward realizing their full potential in business and beyond. The session will address self-promotion, implementing a PR campaign on a limited budget, tips on networking and securing a mentor, transitioning into a new career, and much more.

 

   Special guest speakers Janine Coveney (headwriter, Launch Radio Networks) and Lee Bailey (CEO of EUR/Radioscope) will highlight the boot camp by sharing their professional expertise, including how to effectively use the media and branding as a means of career development.
 
   The “Boot Camp” is open to the public; registration is $59.00 per person, $79.00 on site and the price includes references materials. Advanced registration is strongly encouraged, space is limited. For registration information, please call 516/285-4999, email workshop@taylormademediapr.com or visit www.taylormademediapr.com.

 

   Affiliate sponsors for the Los Angeles boot camp include such outlets as Hidden Beach Recardings, EURweb, National Association of Black Female Executives in Music and Entertainment (NABFEME), and Minorities in Business Magazine.  Rolling Out Urbanstyle Weekly serves as presenting sponsor.

 

   "We are in total support of TaylorMade Media and OneDiaspora Group’s position in addressing the needs of entrepreneurs,” states Cynthia Butler-Hayden, publisher of Minorities in Business Magazine and Producer of the 10th Annual Multicultural Prism Awards, which will be November 18 in Beverly Hills, CA. (Nominations are currently being accepted, please visit mibmagazine.net for more information).

 

   Together, Taylor Bass and Cathcart have more than 30 years of public relations and marketing expertise.

 

   Armed with over a decade’s worth of experience, Karen Taylor Bass, through her company TaylorMade Media, has crafted and implemented customized media campaigns for Jill Scott, Stevie Wonder, D'Angelo, Hidden Beach Recordings as well as the NBA stars Ray Allen and Chris Webber, among many others. In addition to working with clients, Bass has written the
workbook/journal, “Public Relations For Everyday People,” (TaylorMade Books) which has received rave reviews and is now available on Amazon.com.

 

   A veteran of such companies as CNN and Motown Records, Christopher Cathcart is the founder of OneDiaspora Group, a media consulting company. He has worked with a host of diverse clientele, and also provides interview/media skills training for a broad array of recording artists and other public figures, among other services. He is currently completing his first book titled “The Lost Art of Giving Back,” a how-to guide to help people realize their value through public service.

 

   “As Powerful As You Want To Be,” the brainchild of Bass and Cathcart, debuted successfully May 30, 2005 in New York City, and was followed by successful sessions in Philadelphia and Atlanta.  In each case, the seminars were attended by a cross-section of entrepreneurs, students, community leaders and a host of people seeking to transition to new and exciting careers.  "The workshop was very informative,” says Dorothy Sims, a participant in the Philadelphia boot
camp. “It stirred up my juices to pursue my dreams as a writer and public relations consultant."

 

   To learn more about TaylorMade Media and the OneDiaspora Group, please visit www.taylormademediapr.com and www.onediaspora.com respectively.

 

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