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EUR FEATURE STORY: JAHEIM ... Hooked On 'Classics'(March 15, 2006)
*The buzzphrase of the music industry for R&B is “new classic,” and nobody does it better than Jaheim. His 2002 debut “Ghetto Love” splashed onto the charts with the single “Just In Case,” and now, his latest entry, titled “Ghetto Classics,” follows the path he’s laid of soulful storytelling – started off by the single “Everytime (I Think Of Her).”
The track was first released on the Wendy Williams compilation CD “Wendy Williams Brings The Heat, Vol. 1” It’s longevity success built the anticipation for Jaheim’s second album, which hit the streets last month. “We snuck the record out on the Wendy Williams compilation and it happened to be a good thing,” Jaheim confessed. “A lot of people took to the record and just caught on to it and here we are now. The record was on the bench for maybe two years. We didn’t have a date to put the single out so we snuck the single to the deejays, like, Wendy. We recorded it for the album, but we decided to give it to Wendy because she dedicated her time to the record and promoted it." It was a good marketing move to release a track on a compilation before his album made its way to the shelves, but we’re not so sure it was so much a business move as it was just that music fans desire to hear more from the city soulster. After all, it’s been two years since his last project – and that can be star suicide. “God don’t make no mistake. Some people just take time off and just can’t come back. This record was anticipated for the last year or so, and I think people were ready to hear Jaheim; I think they been waiting. And I was ready to get back out there.” Jaheim’s hiatus was not just so he could sit back and hang in the studio working on his craft – though that’s pretty much what he did. “There was a big transition with things in the world, and at Warner Bros. It was kind of a mess and I got caught up in it. What I did was just stay in tune to what I do. Stayed in the studio and dealt with things in the community” The singer says that he really didn’t concern himself with what was going on at the label, as it merged into the giant AOL media umbrella. “I wasn’t concerned because I couldn’t control it,” he said. “When it’s not in your hands and you’re just the artist – we just do what we do. The label has the last say-so.” In a radio dial full of songs of no substance, Jaheim has been heralded for the fact that his tunes often convey a story. He credits that talent to his team of writers and his musical influences. “I thank God I grew up under a good umbrella to where I was listening to Luther Vandross and Sam Cooke. And having the right team around me, we were there working hard and here it is: ‘Ghetto Classics.’” He says that this album “hits every segment of what’s going on in the world today,” though the subject of love is his forte. “We’ve been doing this for a while. And we’re trying to let the world know we’re still doing it. I doubt you can get this anywhere else.” Jaheim’s “Ghetto Classics” is in stores now. In the mood for some Jaheim jams including "Just In Case," "Could It Be" and “Everytime (I Think Of Her)” among others, then all you have to do click over to his official website (www.jaheimmusic.com).
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