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HERBIE HANCOCK DOC. GETS EXPERIMENTAL RELEASE: ‘Possibilities’ film will come to theaters, DVD and cable TV within two weeks.
*A documentary about the making of Herbie Hancock’s “Possibilities” album will get a three-prong “super release” next month in theaters, on DVD and on cable TV.
"Herbie Hancock: Possibilities," from 2929 Entertainment’s Magnolia Pictures arm, chronicles the making of Hancock critically-acclaimed 2005 album, which features collaborations with such musicians as Christina Aguilera, John Mayer, Carlos Santana, Paul Simon, Annie Lennox and Sting. It also delves into Hancock's life, with archival footage including rare shots of the Miles Davis Quintet.
The film will arrive in theaters in Los Angeles and New York on April 14, on DVD April 18 and on the HDNET cable channel on April 23. The staggered release across three media platforms turned out to be a disaster for Magnolia Home Entertainment’s previous film “Bubble,” a Steve Soderbergh mystery which grossed only $145,000 at the box office. The film opened Jan. 27 in 32 theaters, aired the same day on HDNet and arrived on DVD four days later.
Last week, National Association of Theatre Owners president and CEO John Fithian slammed "Bubble's" theatrical performance and called the simultaneous release experiments "radically misguided."
Magnolia Home Entertainment Vice President Randy Wells countered that "Bubble" was a low-budget art house film, and its total gross (including DVD and pay-per-view receipts) was in line with the earnings of similar films that open only in theaters. “Bubble” reportedly made $5 million against a production budget of just $1.6 million when all of the media platforms were tallied.
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