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THE RETURN OF ‘THE WHITE BRONCO’: O.J. resurrects notorious vehicle for his new candid-camera show; Goldman, Brown families outraged.
*O.J. Simpson thought it’d be a hoot to pull a prank involving the infamous white Bronco for his new candid-camera pay-per-view show, “Juiced.” But the families of the victims he was accused of murdering don’t find the idea funny at all.
In the show, patterned after Ashton Kutcher’s MTV series “Punk’d,” Simpson attempts to sell the vehicle at a used car lot, using the sales pitch: "It was good for me - it helped me get away."
In 1994, the country watched live as A.C. Cowlings drove the white Bronco carrying his famous passenger in a slow-speed police chase that preceded Simpson’s arrest for murdering his ex-wife, Nicole Brown Simpson, and her friend, Ronald Goldman.
Goldman's father, Fred, told "Inside Edition" he found Simpson's comment "morally reprehensible."
Simpson was acquitted of murder, however, a civil jury later held him liable for the deaths and ordered him to pay $33.5 million to the Brown and Goldman families. So far, only small portions of the judgment have been paid.
"Any money that he makes, I hope, will go to satisfy the multimillion dollar judgment made against him in the civil case," said Brown family attorney Gloria Allred.
The hour-long program is airing on pay-per-view this month, and a DVD offering uncensored material will be made available soon, "Juiced" executive producer Rick Mahr told The Associated Press.
Other practical jokes on the show include Simpson disguised as an Elvis impersonator, a vagabond selling oranges for money and an elderly man leading a Bingo game.
Mahr said Simpson received no money for the show.
"Basically O.J. Simpson has decided to do this because he wants to do it, and he wanted to have fun with it," Mahr said.
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