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KNOWLES’ ‘HOUSE OF DEREON’ ADDS JUNIOR LINE: Collection of denim, knits, fur jackets and vests to launch in December.
*Beyonce and Tina Knowles have announced the addition of a new junior collection to their fashion line “House of Dereon.”
Simply called Dereon, the line will target young women in their teens and early twenties with an initial collection of denim, knits, fur jackets and vests. Beyonce's sister and Tina's daughter, Solange Knowles, will star in an ad campaign for the line.
"I am often approached by Beyonce's young fans asking when a junior line would be launched, so I felt now was the time for Dereon, which has always been included in our business plan,” says Tina Knowles in a statement.
Beyond Productions LLC, the parent company to the House of Dereon contemporary women's collection, has signed a licensing agreement with Check Group LLC to handle the manufacturing and distribution of Dereon, which is due to arrive in select specialty stores nationwide around Christmas.
