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FORMER VIBE EXEC LAUNCHES NEW MAGAZINE: ‘21st Century Hustle’ is a business lifestyle brand aimed at ‘young urbanites.’

(May 26, 2006)

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*Former Vibe magazine executive, Ali Muhammad, launches his new business lifestyle magazine, 21st Century Hustle, on Monday (May 29).

The publication began as a newsletter designed to fill the void in traditional magazines, “who just aren’t covering the kind of issues and types of people that I deem influential,” Ali says.

“21st Century Hustle plans to profile people in the urban community that serve as role models for today’s youth – from celebrities to teachers. The magazine intends to feature empowering stories, such as the transition from hard working intern to business mogul.

Muhammad, the founder and editorial director for 21st Century Hustle, is a journalism grad from Florida A&M University and spent seven years with Vibe in the sales and marketing dept.

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