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SOLANGE KNOWLES-SMITH & RIHANNA STAR IN DVD RELEASE: 'Bring It On: All or Nothing' Packed With Today's Hottest Music.
Starring Hayden Panettiere (NBC’s fall drama Heroes, Face of Neutrogena, Racing Stripes, Ice Princess), Solange Knowles-Smith (The Johnson Family Vacation) and marking the movie debut of Def Jam recording sensation Rihanna, Bring It On: All or Nothing is a high-energy, attitude-filled comedy about a cross-town rivalry that builds to a no-holds-barred faceoff.
Directed by Steve Rash (American Pie Presents Band Camp, Can't Buy Me Love) and featuring a cast of winning new characters played by some of Hollywood’s brightest young stars, Bring It On: All or Nothing follows on the tremendous success of its ever-popular predecessors in the must-own film franchise. Loaded with more attitude than ever, this movie offers a first-rate lineup of extras and a hot soundtrack from today’s top artists including Rihanna, Solange, Gwen Stefani, Avril Lavigne and Weezer.
“The Bring It On movies are a proven audience favorite across all demographics and the property is the perfect vehicle to further power Universal's DVD OriginalsTM strategy,” said Craig Kornblau, President of Universal Studios Home Entertainment. “This latest incarnation, with its popular young talent, chart-topping music, exceptional production values and exciting, all-new storyline, takes the franchise to new heights and delivers it straight into the hands of home entertainment consumers through a targeted, theatrical-style marketing campaign. It’s a strategy that has delivered exceptional results for us to date and one that the most discerning audiences have widely embraced.”
In Bring It On: All or Nothing, popular Britney Allen (Hayden Panettiere) moves from posh Pacific Vista to working-class Crenshaw Heights. In order to win over her new classmates – including head cheerleader Camille (Solange Knowles-Smith) -- she must prove that she’s got the moves and the attitude to earn a spot on the hard-to-crack cheer squad and then face her former teammates in a high-stakes cheer-off for an appearance in Rihanna’s new music video.
The DVD release will enjoy unprecedented promotional support in reaching over 35 million consumers nationwide through partnerships with some of the country’s most high profile companies including SoBe, Teen People, Spirit Accessories and Lady Footlocker. The DVD is priced at $29.98 SRP. Preorder close is July 5, 2006.
Synopsis
Get ready for more fun, more attitude and more excitement than ever before! At Pacific Vista High School, popular Britney (Hayden Panettiere) is captain of the cheerleading squad. But Britney’s life quickly turns from cheer-topia to cheer-tastrophe when her father’s job moves her family across town to urban Crenshaw Heights. At her new school, Britney finds herself at odds with her classmates, especially with 'it' girl Camille (Solange Knowles-Smith), the cheer captain of the Crenshaw Heights Warriors. But when Britney proves herself and secures a coveted spot on the cheer squad, the Warriors find themselves in a cross-town 'cheer-off' to star in music sensation Rihanna’s upcoming video. With edgy new moves, the no-holds-barred fight to the finish will test friendships, loyalties and talents — but only one team can 'bring it' and earn a place in cheer history! For more information please visit: www.bringitonmovie.com
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source: Evelyn Santana / evelyn_santana@bazanpr.com / Bazan PR
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