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EVENT CALENDAR: Simmons/Ratner ‘Play Harder’; Urbanworld’s ringtones; Ne-Yo event; Bad Boy South’s ‘Block Parties’; Berklee honors hip hop pioneers.
*Entertainment mogul Russell Simmons and director Brett Ratner will hold their 3rd Annual Work Hard, Play Harder Lounge at the W Hotel in Los Angeles. Sponsored by Simmons’ Phat Farm, the event will be held from 6 p.m. to 9 p.m. at the hotel’s Whisky Blue Bar and has a guest list that includes Eve, Kelis, Missy Elliott, Mimi Rogers, Eric Millegan, Nia Long, Heather Headley, Mario, Mari Marrow, Rebecca Gayheart, Robin Givens, Samantha Mumba, Tangi Miller, Chingy, Natalie Cole, Holly Robinson Peete, Eric Benet and Brandy. The Work Hard Play Harder Lounge is described as “an intimate VIP setting for some of today¹s hottest celebrities and trendsetters from the worlds of music, modeling, television and film.”
*Urbanworld Wireless and T-Mobile are hosting a Ringtone Release Party, which takes revelers behind the scenes of “the making of a ringtone.” The event, to be held June 25 from 3 p.m. to 7 p.m. at The Loft in Los Angeles (located inside The Highlands at the Hollywood & Highland complex), will feature a state-of-the-art mobile studio so folks can watch the creation of a new ringtone from beginning to end. Rappers E-40, Obie Trice and Remy Ma will be on hand to unveil their new ringtones. “Waist Deep” stars Tyrese Gibson and Meagan Good are also scheduled to attend. Tickets are $20.
*Singer Ne-Yo will celebrate his BET Awards ’06 nominations at a June 25 event in Hollywood thrown by the Never Blend In Brand. The “So Sick” crooner was nominated for Best Male R&B, Best New Artist, and Viewer’s Choice Awards. “I am quite honored to be nominated for such prestigious awards,” Ne-Yo said in a statement. “As a new comer, all I can say is I am humbled, honored and blessed to be nominated in the same category as artists I admire.” Confirmed guests at the event, to be held from 8 p.m. to 2 a.m. at The Day After (6757 Hollywood Blvd.), include the Def Jam family and the President of Def Jam, Jay-Z.
*Bad Boy South and Atlanta’s V-103 radio station are throwing a series of “Block” parties spearheaded by the label’s president, Russell "Block" Spencer. The first of four scheduled events took place June 21 in Herndon Homes. Block oversees music from the label’s roster of talent, including Boyz N Da Hood, Yung Joc, Big Gee, Jody Breeze and Jill Rock Jones.
*Berklee College Of Music and audio equipment manufacturers Numark, Alesis and Akai Professional are teaming to honor hip hop pioneers Grand Wizard Theodore, the inventor of scratching; GrandMixer DXT, the first to blend hip hop with jazz; Jazzy Jay, the first to air hip hop on radio; Run-DMC founder Jam Master Jay; producers Marley Marl and DJ Premier, and DJ Jazzy Joyce. The event, titled Milestones, will take place at the Berklee Performance Center on Sept. 22.
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