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BET AWARDS ATTRACT 4.1 MILLION HOUSEHOLDS: Show is the most watched cable telecast in history among African Americans.
*Throwing Beyonce’s hips at an audience right off the bat proved to be genius for BET, who got word from Nielsen that its 2006 BET Awards telecast on Tuesday drew 4.1 million households and the most African American viewers (6.6 million) of a broadcast in television history.
The show is also the most-watched program in BET's 26-year run, tied with the 2005 BET Awards. The “106 & Park Live from the Red Carpet” pre-show drew 1.4 million viewers, and the post-show offering, “BET News Black Carpet,” took in 2.9 million viewers to become the network’s most watched BET News program over the past year.
"Have Prince and Stevie Wonder ever performed together in public before? No. Has Janet Jackson ever reunited with her Good Times cast before? No. Has Eminem ever rapped an exclusive verse just for a television show? No. These are just a few of the historical moments that happened on the BET Awards," noted BET President of Entertainment Reginald Hudlin.
If you missed the 2006 BET Awards show, it will re-air tomorrow night, July 4th, at 8 PM (Eastern & Pacific).
Elsewhere on cable last week, it was the Lifetime original film “A Girl Like Me” that won overall among black households, according to Nielsen. Based on the true story of a Latino teenaged boy who decides to live out his life as a female, the movie drew 5.1 million total viewers, 1.8 million of whom were black.
TNT’s “The Closer,” the sixth most-watched show in black households last week, has been renewed for a third season, the network announced Friday. The news comes just two weeks after the show's second-season premiere broke ratings records for a basic cable original scripted series with 8.3 million viewers.
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