EURweb |
STEVE HARVEY WELCOMED IN NEW YORK: Comedian’s radio show does well.
*Last fall, Steve Harvey took the morning show spot at WBLS (107.5 FM) in New York. There were plenty of skeptics that did not believe that the show would do well at all with Harvey’s loud mouth “country” style, but now he can officially shake off all the haters.
The Arbitron ratings show the city showed their love giving him the No. 5 morning show - and the No. 1 urban program in the midst of a very competitive market.
"It's a different kind of radio show, which is exactly what he said he wanted to do when I talked him into taking the job," WBLS program director Vinny Brown tpld the NY Daily News. "The thing about Steve is that he sounds like a regular person. He doesn't have the 'radio announcer' sound that some listeners are tired of. He's funny, naturally, because he's a comedian, but he also tells you the mood he's in. He talks about spiritual things.”
Harvey did four years of radio in Los Angeles, but Brown says Harvey was not given enough freedom there.
"My feeling about Steve," says Brown, "is the same as with [afternoon host] Wendy [Williams]. You hire them and let them be themselves. They've earned the right to experiment."
WBLS is enjoying the results of a good morning show and Brown says everyone has reaped the benefits.
"A strong morning show helps lift everyone," says Brown. "Wendy's doing great, Vaughn Harper is getting higher numbers in the evening. We've hired Guy Black to provide a higher level of entertainment in middays.”
.JPG)
