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       *New York Yankees shortstop Derek Jeter has come out with a new signature fragrance through Avon Products. The scent, titled Driven, is designed to “capture ambition, courage, passion and confidence” through a blend of  crushed leaves, black pepper, chilled grapefruit, rhubarb, lavender, spearmint, bamboo, driftwood and oak moss, the company said. "I knew what I wanted. I didn't want it to overtake a room," Jeter, 32, told The Associated Press in an interview Tuesday. "I wanted it to be clean and sophisticated." Jeter said he was involved in the development process and will appear in the cologne’s print ads. Available in November for $25 per bottle, Driven is the first in a series of men's grooming products from Avon that will bear Jeter's name.

       *Not to be outdone, tennis star James Blake, ranked fifth in the world, has signed a multiyear, mid-six-figure endorsement deal with bottled water company Evian. The pact marks his first non-tennis sponsorship deal since he made his debut in the top 10 earlier this year. "He has clearly turned the corner, establishing himself as a top-10 player. In the marketing world, it's given him a new level of credibility as a corporate spokesperson," said Blake's agent, Carlos Fleming. Blake is also Evian’s first athlete endorser.       

      *Tiger Woods said he will compete at the 2006 Deutsche Bank Championship, to be held Aug. 29-Sept. 4 at the Tournament Players Club of Boston. Woods is coming off an emotional defense of his British Open championship title on July 23. "It's a thrill to come back to the Deutsche Bank Championship, a tournament I have always enjoyed playing in a region where there is a deep appreciation for golf," Woods said. "I feel very positive about the shape of my game right now and I hope I can reward the fans in New England with a little extra something to cheer about." The $5.5 million Deutsche Bank Championship, which has become one of New England's Labor Day sports traditions is entering its fourth year and showcases a 156-player field vying for a winner's check of $990,000. Tickets can be purchased by visiting the official Championship Web site at www.dbchampionship.com or by calling (877) TIX-4DBC or 877-849-4322.

       *The Smush Parker Summer Basketball Camp, hosted by the Los Angeles Lakers standout, is being held in West Hills, Calif. from Aug. 15 through18 for boys and girls ages 8-14 years old.  The program will help raise the confidence of children and teens, as well as offer specialized basketball instruction with an emphasis on team play and the fundamentals of basketball. There will be special speakers, gifts for the children and special award ceremonies. Tuition is $300, which includes Quality training, Nike Camp T-Shirt, Nike Bag, Smush Parker Autograph Session, special guest speakers and a skill contest. The camp is located at The Bernard Milken Jewish Community Campus (22622 Vanowen St, West Hills). Call 562 458-6700 for details.

      *ESPN is loving its new reality show “The Contender 2,” which features Sugar Ray Leonard guiding boxing hopefuls in elimination bouts toward a grand title.  The show’s first two episodes pulled in a collective 20 million viewers through airings on both ESPN and ESPN2.  Key demographic groups are also showing ratings increases from its 2005 run on NBC: males 12-17 - up 106%; males 18-34 - up 87%; males 18-49 - up 71%; males 25-54 - up 62%; females 18-34 - up 265%; females 18-49 - up 153%; females 25-54 - up 105%. “The Contender” airs Tuesdays at 7 p.m. PST / 10 p.m. EST on ESPN.