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      *JAY-Z will launch his comeback tour in Poland next month, reports WENN, Hova has confirmed dates for a seven-week world tour to spread awareness of the world's water crisis. Shows start in Krakow, Poland and wrap up at the end of October (06) in Melbourne, Australia. The awareness tour kicks off with a show at New York's Fashion Rocks charity show on September 7. Look for the rapper/Def Jam VP to stop off in Greece, England, Ireland, France, Spain, Ghana, Nigeria and South Africa.

      *Hiring Bryant Gumbel as its play-byplay announcer has already given the fledgling NFL Network a PR boost after outgoing NFL commissioner Paul Tagliabue responded to comments Gumbel made on his HBO show, "Real Sports with Bryant Gumbel." Gumbel suggested that Tagliabue show incoming commission Roger Goodell "where he keeps [NFL players union chief] Gene Upshaw’s leash," according to the Associated Press. Tagliabue dished back, "What Gumbel said about Gene Upshaw and our owners is about as irresponsible as anything I’ve heard in a long time." Now, it may seem like a case of biting the hand that feeds you, but its really what the network wants. With the outspoken Gumbel and partner Cris Collinsworth, it almost guarantees that the upcoming broadcasts will not be extensions of the league’s PR department. The duo will handle eight Thursday and Saturday night NFL games beginning on Thanksgiving night.