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      *In addition to promoting the world’s water problems and his own international tour, rap mogul Jay-Z is also featured in a series of commercials plugging the upcoming NBA season on TNT, reports Allhiphop.com.     

      As part of eight 30 second spots, Jigga Man is seen being chauffeured through the streets of  Manhattan as he reveals his thoughts on talent, legacy, competition and stardom, prior to the Nov. 21 release of his new album, “Kingdom Come.”      

      The first promo, titled “The Truth About Stardom,” begins running on Thursday and features Jay-Z ruminating on life in the spotlight. More commercials will be introduced in the following weeks, and a director’s cut of the entire interview is being offered on NBA.com’s TNT OverTime.      

      “The new approach to our NBA on TNT promo series featuring Jay Z is dramatic, smart and provocative,” said Craig Barry, Turner Sports VP/Creative Director. “Using Jay-Z’s own words and powerhouse persona, we wanted to showcase his sophisticated style to parallel the tenets of sports and music.”      

      TNT begins its coverage of the 2006-07 NBA season on Thurs., Oct. 19 at 10 p.m. ET.