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      *VH1’s digital cable channels have special programming lined up in honor of Black History Month.

      VH1 Soul kicked off the occasion Thursday with a new awareness spot directed by acclaimed producer/writer/director Spike Lee for SpikeDDB promoting DNA-based ancestry tests that can help viewers genetically determine where in Africa their African ancestors came from.    

      The tests, from African Ancestry, Inc. (http://www.africanancestry.com), do not involve needles or blood, but instead require people to collect their DNA by rubbing a swab along the inside of their cheeks. As part of the company's confidential testing process, its laboratory scientists compare the collected DNA cells to over 25,000 genetic lineages in the African Lineage Database T, which includes both maternal and paternal lineages representing over 30 countries and over 200 ethnic groups. The results help transform lives by providing profound self-understanding. Viewers will be eligible for a discount on the cost of the service.

      The spot features several African-Americans initially mentioning the American cities that they are from. The people are then featured again, holding swabs and naming the African region that their ancestors are from. The spot then encourages viewers to take pride in their original homes during Black History Month and learn more by going to http://www.vh1soul.com.       

      "Promoting the work of African Ancestry is a perfect way to expand on our on-air celebrations of Black History Month by encouraging our VH1 Soul African-American viewers to learn about their own history," said Nigel Cox- Hagan, Senior Vice President, Creative Group and Consumer Marketing. "We're truly honored that Spike Lee is sharing his incredible talents and vision with us on this project."