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SEAGRAM’S ANNOUNCES 'SMOOTH LINE' CONTEST: Win All-Expense Paid Trip to Jamaica for Private Freddie Jackson Concert

(February 6, 2007)
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     NEW YORK - If you're smooth and you know it and have the lines and love life to show it, then the new Seagram's Distiller's Reserve Gin® has something special for you, just in time for Valentine's Day. 

     The #1 gin in America, known the world over for its characteristic smoothness, is pleased to present the Seagram's Distiller's Reserve Gin "Smooth Line" Contest©.  

     Adults 21 and over can log on to www.SeagramsGin.com to share their smoothest line ever for a chance to win an all-expense paid trip for two to Jamaica for a private concert with the one and only, King of Smooth himself, Freddie Jackson. The R&B legend will perform his classic hits as well as new material from the highly anticipated, critically acclaimed Transitions album. 

Seagram's Distiller's Reserve Gin and R& B crooner Freddie Jackson and hook up in Jamaica

     The Seagram's Distiller's Reserve Gin "Smooth Line" contest Grand Prize trip to Jamaica is courtesy of Breezes® Super Clubs Runaway Bay Resort and Golf Club and Air Jamaica, non-stop flights on the world's best airline to the Caribbean. 

     In addition to the Grand Prize, daily prizes will be awarded on 17 radio stations across the country, with opportunities for listeners to call in with their smoothest line.  Daily prize giveaways include limited edition copies of the 2007 Ladies of Seagram's Gin Calendar.  Participating cities and radio stations include: Atlanta (WALR-FM); Birmingham (WBHK-FM); Charleston, SC (WMGL-FM); Charlotte (WQNC-FM); Chicago (WVAZ-FM); Dallas (KSOC-FM); Detroit WDMK-FM); Jacksonville (WSOL-FM); Laurel-Hattiesburg, MS (WJKX-FM); Louisville (WMJM-FM); Macon (WRBV-FM); Meridien, MS (WZKS-FM); Nashville (WQQK-FM); New Orleans (WYLD-FM); Orlando (WCFB-FM); Richmond (WKJS-FM); and, St. Louis (WFUN-FM).

Seagram's Distiller's Reserve Gin made its national debut in the spring of 2006 as the first premium entry from Seagram's Gin, the number-one selling gin in America.  A superior, higher proof gin, Seagram's Distiller's Reserve Gin offers Seagram's consumers and gin lovers everywhere a step above other gins in craftsmanship.  With this distinctive new blend, Seagram's has perfected the art of fine gin making.  Each batch of Distiller's Reserve is crafted by Seagram's Master Distiller.  First, he selects only the best barrel proof batches with the richest character and distinct botanical essence. Then he blends these batches together to create a perfectly balanced 102 proof gin that is worthy of his personal seal.  Seagram's Distiller's Reserve is available in 1.75L, 750ml, 375ml, 200ml and 50ml sizes, with the 750ml bottle retailing at around $16.  Enjoy Seagram's Gin responsibly and in moderation.


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source:
Helen Shelton                      
Ruder Finn, Inc.                                                     
sheltonh@ruderfinn.com

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