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(February 27, 2007)
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      *Forest Whitaker is the latest African American celebrity to be photographed with a green bracelet supporting the Diamond Empowerment Fund (D.E.F.), founded by Russell Simmons with the purpose of donating funds from the sale of Simmons Jewelry Company's Green Initiative collection back to Africa for educational programs. 

      Several entertainers have been photographed at pre-Oscar events sporting Green Initiative Collection diamond jewelry. The piece Whitaker chose is the Los Angeles stainless steel and green rubber cross bracelet with laser engraved logo and diamonds.

      Simmons Jewelry Company's Green Initiative line will donate 25% of net profits of each piece sold to the DEF, whose mission is to raise money for the development and empowerment of people and communities in Africa where diamonds are a natural resource.

      The Simmons Jewelry Company Green Initiative collection will be available at select retail outlets at the end of April and can be viewed at www.simmonsjewelryco.com.

 

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