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YOLANDA ADAMS RIDES RADIO WAVES: Singer hosts family-friendly show in morning drive slot.

(March 28, 2007)

Radio listeners are starting their mornings off hearing the voice of 5-time Grammy winner Yolanda Adams, but she's not singing.

The songstress is now breaking ground as the hostess of a morning show on Houston's Gospel KROI-FM (Praise 92.1). It is said to be the first daily nationally syndicated inspirational show in radio.

Adams, who is also a mom thought it would be a good idea to have a morning show that parents won't have to monitor for content that might not be appropriate for children.

"We're just excited about the possibilities that it will bring, not just to Houston, but to the rest of the country," Adams told the Houston Chronicle. "Tom Joyner and Steve Harvey have always had their own shows, but there's never been a gospel person that has had their own syndicated national show."

The Yolanda Adams Morning Show has also launched in the following markets: Atlanta; Augusta, Ga.; Richmond, Va.; Raleigh and Charlotte, N.C.; Philadelphia; Cleveland; Columbus, Ohio; and Indianapolis.

Radio One Regional Director Doug Abernathy added, "The significance of this is how contemporary inspirational music stations are becoming more secular. Finding talent for a lot of these inspirational stations is a challenge. The person needs to believe in the message, and they should be a Christian, considering the audience. It's not like trying to find a rap or hip-hop deejay. This person really has to be connected to the music and the programming."

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Yolanda Adams