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WILL.I.AM’S NEXT PROJECT – JEANS: Black Eyed Pea signs deal to design new denim-wear line, due in August.
*Producer extraordinaire will.i.am of the Black Eyed Peas has struck a deal to introduce his own line of high-end fashion jeans and denim wear.
Through his partnership with Blue Holdings – a designer, manufacturer and distributor of jeans, apparel and accessories – the musician will create "i.am Antik," an International Premium lifestyle denim brand complementing the already successful Antik Denim Collection.
Due in stores this August, i.am Antik will initially consist of a Premium Denim collection and will be distributed in high-end specialty stores and better department stores, according to Blue Holdings.
"I produce and write my own music, and the same creativity, energy and imagination I put into making music is the same creativity, energy and imagination I put into designing clothes,” says will.i.am. “I am excited to collaborate with Antik to create a fresh remix of denim."
will.i.am has designed clothing for and styled his group, the Black Eyed Peas, since their inception. He attended Fashion Institute of Design in Los Angeles prior to forming the group, and will incorporate his innovative designs and forward style sensibilities into the i.am Antik brand.
"I fuse genres of music and I will fuse eras and styles of fashion,” he explains. “I want to launch and market the clothes in a way that has never been done, combining music and fashion. I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album. I want to make a fresh stylistic collection that everyone wants but limited and special to keep them looking for more."
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