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NEON DEION BREATHES TESTOSTERONE INTO OXYGEN: Female-aimed network adds reality series about NFL vet and his family.
*“Prime Time” comes to primetime this winter courtesy of the Oxygen network. The channel – which has females as its target demo – has ordered eight episodes of a reality series starring former NFL star Deion Sanders and his family.
Titled "Deion and Pilar Sanders: Prime Time Love," the series follows his wife, Pilar, a former model; and their five kids, who live in the small town of Prosper, Texas, according to the Hollywood Reporter.
Pilar Sanders is described as a "glamorous, big-city girl" and "the ultimate fish-out-of-water" in the town, which has a population of 2,000. She is said to want to step out from underneath her husband's shadow and strike out on her own, while he would rather she stay at home with the kids.
"Deion is hysterical, and Pilar is really funny and adorable and smart, and they just have such great chemistry," said Debby Beece, Oxygen's president of programming and marketing. "It's such a positive and optimistic look at family life, and they are equal partners. It was perfect for us."
