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ESSENCE LAUNCHES MULTIMEDIA DIVISION: First project will be interactive, online reality dating show.
*Essence Communications, Inc. and Time Inc. Studios have announced the launch of Essence Studios, a new division focused on multimedia content development and distribution.
Essence Studios’ first project will be “30 Dates in 30 Days,” the industry’s first interactive, online reality dating show, set to debut in September on Essence.com.
The show will pair five single women with six eligible bachelors each for a week’s worth of dates. Documented on video, each webisode will feature one of the six consecutive dates with different bachelors, complete with post-date testimonials.
Viewers will be asked to vote each day on which bachelor she should go out with, what she should wear, where the couple should go on their date, and whether she should go out with her selected bachelor again.
“30 Dates in 30 Days” culminates with a group-date event featuring the viewer-matched couples.
“Essence is thrilled to present 30 Dates in 30 Days as a unique and exciting example of quality African-American programming, and we expect our audience of millions to continue to respond significantly on the web with an authentic and positive connection to our real stories,” said Essence magazine Editor-in-Chief, Angela Burt-Murray.
