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SERENA WILLIAMS DEBUTS HP COMMERCIAL: Tennis star now in same ad campaign supported by Jay-Z and Pharrell.

(August 31, 2007)
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     *Tennis superstar Serena Williams, currently moving through the U.S. Open in New York, has debuted this week in a new ad campaign for Hewlett-Packard, dubbed "The Computer Is Personal Again." [See ad below.]

      The commercial features Williams explaining how HP PCs have made her hectic life easier as she whips through various images from her computer hard drive.     

      The following is a Williams Q&A that ran this week in USA Today regarding the ad campaign:

Q: How did you get involved with the HP campaign?

A: I loved the ad campaign. HP has aligned itself with icons and philanthropists like (fashion designer) Vera Wang and Jay-Z. People with longevity, not the latest-and-greatest celebrities.

I wanted to be part of that.

Q: Have you used HP products for a long time?

A: Oh yes. They (dominate) printers, so I've used them for a while.

I've also used the digital cameras. And, of course, their laptop. I take that with me everywhere and use it all the time.

Q: How do you use your laptop?

A: Because I travel so much, I use video chatting on my laptop. It has a built-in camera. That's how I keep in touch with family and friends. I store a ton of pictures and files on my laptop, and I keep a list of ideas. I recently downloaded Adobe Photoshop for my design ideas. I only use a laptop, but I want to get a desktop PC to keep at home. I take the laptop with me everywhere else.

Q: Does your PC come in handy to prepare for opponents?

A: Sometimes I Google opponents to see what they look like and how they play.

Q: Do you play video games online on your HP PC?

Serena Williams’ Commercial for Hewlett-Packard

 

 

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