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     *The folks at Hennessy have recruited producer Pharrell Williams to score their upcoming ad campaign that will run on television as well as the Internet.

      According to Billboard, Williams crafted the beats for three television commercials, and seven clips featured at the campaign’s Web site FlauntYourTaste.com. The spots were created by advertising firm Berlin Cameron United.

      "Hennessy, volume wise, has a very urban skew to it," said the company’s CEO Ewen Cameron. “The urban metro market was evolving and the insight we had was that the new ultimate consumption was taste. Instead of showing off your rims or clothes, it was about showing off the symbols that articulate your taste."