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KLEOPATRA GIRL’S RINGSIDE REPORT: Diddy TV & Sean John Fragrance's online launch party for Unforgivable Woman
First time online party review by: Eugenia Wright a/k/a Kleopatragirl
"Held in a mega million dollar East Side Manhattan mansion, according to the hype, there were five floors of decadent pleasure."
I was intrigued by a press release that read you are invited to P. Diddy's online launch party for his Unforgivable Woman new scent for women, on the peach carpet.
For years I've been reporting about red carpet parties that I physically go to. But, this invitation was unusual in that I could remain at home like millions of internet users and catch the party live on my computer monitor.
So, I logged on to myspace.com at 7:00PM PST/10:00PM EST and voila there was Rocsi and Terrence from BET's 106 & Park hosting the Unforgivable Woman launch party for Diddy TV.
My expectations were high because I've read that Diddy's events are legendary and I have heard directly from a reliable New York media source that his Hamptons' "all white parties" are the ultimate.
Rocsi and Terrence were keeping it live with a lot of hype, hype, hype, but for the first hour, I didn't see anything exciting except the pair in two shots with cut aways to lovely Sherry Dennis on the red carpet, intermittently.
The music was also very tame and you could hear "The Girl from Ipanema" by Astro Gilberto in the background. The camera panned to people sipping on cocktails and from what I could see the atmosphere had the typical semblance of a Manhattan après le theatre social, a far cry from what I was expecting.
Having been raised on the East Coast (Boston) with a family whose discourse was always hoity toitty politics, I know first hand about these types of pseudo-intellectual "artiste" affairs that are all verbage. I was wondering where was the life and the passion, the electricity, the fire, the energy and the pulse that I thought a Diddy party would have?
The viewing audience was told that the venue for this party was a mega million-dollar mansion with 5 levels and each level had a theme; the first floor was innocent escalating to the 5th level which was passion and in between, the other floors represented kinky and freaky levels. Well, I was ready to see the promise but the party wasn't delivering. I've got to tell you, as a party reporter, I have seen it all, and have been to the hottest jamenest parties and wild out red carpets.I wanted to see what was going on all these alleged good time levels, but alas, viewers had to watch Rosci who did make great eye candy and Terrence, yahta, yahta, yahta on how the party is so hotta, hotta hotta. But I did not want to be told, I wanted to see.
Sherry Dennis introduced Eartha Kitt on the red carpet and there was a moment when Diddy was about to kiss Ms. Kitt's hand that I thought would be exciting to watch given the fact that she represented a sex kitten from way back when, (she was Cat Woman for goodness sakes) and is still holding true to her image (who can forget Boomerang) and Diddy is the image of today's modern high powered sexy man. I wanted to see someone on the red carpet to be creative and ask her to purrrrrrrrr. But the cameras cut to the ad for the fragrance and that kept happening all night long.
I have to say the 3-minute mini-film commercial is a super scorcher and the girl who is the center of Diddy's Unforgivable passion in the commercial looks like Jennifer Lopez, to me. Hmmm. Honestly, I thought the commercial was more intriguing than the party because it had depth, boldness and with the use of sound and quick camera takes, and Diddy's direct roguish look into the camera showing a guilty seductive Don Juan eye, it was climactic. I also liked the ending, as the young woman with a perky rear-end was dressing. Diddy's character was pensive as if he controlled her in the boudoir but now she was leaving putting on her clothes, perhaps never to be seen again and he had lost control over that, marking the end of an affair. The commercial moved me and I got the feeling I was watching Diddy the operator. I appreciated the subtle innuendo of the letters WICK on the back drop of one of the scenes graffiti style, possibly alluding to Wicked (the play) in one of the frames.
On the other hand, the party seemed so tame in contrast to the Unforgivable commercial presentation. I'm accustomed to LA nightlife where there are physically gorgeous women that look like Pam Anderson or Meagan Good at every party from blonde to brunette to pink haired with sunset tans that look like they just stepped out of Gold's Gym and put on a tight skimpy. Because of LA's ethnic mix with south of the border neighbors, parties are like Tabasco in the "Big Orange", hotcha cha.
Finally after about an hour and a half or so, viewers were able to become true voyeurs and peek in on a staged presentation of a girl and a guy on a bed behind sheer curtains on one of the mansions' levels. And later we spied another staged scene of a topless girl and a guy in a steamy hot pink chandelier lit shower. That was it. They were fabricated staged for the public, not real.
I never, however, got the sense that I was at a party during the Diddy TV on-line soiree, simply because I did not see what the people were doing. The cameras did not really take us into the heart of the party to feel and experience the vibe. I noticed the music did change to old school with a lot of Bobby Brown, Rick James and Michael Jackson's Heartbreak Hotel playing in the background. The viewing audience were told, people are dancing, we were told Jay-Z was in the house but we didn't see him, we were told it was crowded but we could only see the hosts in the camera lense on a two shot and a few party guests who talked about the fragrance and gave shout outs to studio execs.
My feeling is that the party was probably "live" in actuality but because we were watching electronically it just was not a tangible satiating experience. You could not smell the drinks or eat the strawberries and though the mansion was five stories, it did not appeal to the five senses.
I think the concept was great but the execution could have been better. There should have been cameras in every room on every level cutting away to each host, capturing the people and the food and hearing the music, watching Diddy interact all night with his guests and then it would have been closer to a live party experience. Bottom line, the camera should have stayed on Diddy, Kitt, Ross and the celebs that are exciting. We would have experienced the essence of a Diddy jam. A tour of the venue showing a wowing lavish lifestyle would have been nice too and the camera could have panned the buffet. We needed more visuals.
Toward the end of the Diddy TV presentation about 8:45 PM PST /12:45 EST Evan Ross was interviewed. He said he "loved" the fragrance and he was going to spray all the ladies in the house. Evan is a real cutie.
I think the "real" party started when the cameras shut down.
It was interesting to note at one point during the course of the evening cameras cut to a taped interview of Diddy in which he challenged many of his super rich peers by stating that his fragrance was better than theirs and of course the first name that came out of his mouth was…Jennifer Lopez. I think Diddy may have been thinking about another fragrance with the slogan that reads, "Her Wind Song stays on my mind."
Diddy has great taste and he is an innovator, no doubt about that. He is a mega figure to be held in high esteem and will go down in the history books as one of the savviest business men to have lived. His on-line invitation to the public had its merit but it needs some work. I'm sure in the future his on-line parties will live up to his high standards and the high expectations of professional party goers. Kleopatragirl - Out.
The party aired at www.myspace.com/diddy
Eugenia Wright is a former actress turned freelance writer/publicist. You may write to her at kleopatragirl117@hotmail.com or you may reach her at eugeniawright@isapublicrelations.com
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