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TEN COMMANDEMENTS ILLITERACY: New movie, The Ten Commandments, set to hit theatres nationwide.
How many of the Ten Commandments can you name? That was the question posed in a recent survey of 1,000 Americans, which revealed that respondents were more familiar with the ingredients of a McDonald's hamburger than they were with the historical basis for our nation's legal and moral code.
Done in conjunction with the upcoming nationwide theatrical release from Promenade Pictures of the animated feature film The Ten Commandments on Oct. 19, the study was commissioned by the Ten Commandments Commission and conducted by Kelton Research.
The random survey showed that respondents could recall both the Big Mac(R) ingredients and the members of the fictional TV series Brady Bunch family more easily than they could name the Ten Commandments. Consider:
· 80 percent surveyed know "two all beef patties" of the Big Mac(R).
· "Thou shalt not kill," was known to fewer than six in ten respondents.
· 62 percent know that pickles are an ingredient of a
McDonald's(R) Big Mac(R) hamburger.
· Less than half (45 %) can recall the commandment to "Honor
thy father and mother."
· The vast majority of those surveyed could easily name the
primary ingredients in a Big Mac
· Seven of the Ten Commandments are familiar to less than half
of the individuals polled, including the more commonly recited, "Honor thy father and thy mother," and "Remember the Sabbath."
· Bobby and Peter, the least-recalled names from the Brady
Bunch (43%), were more familiar to respondents than the least-recalled commandments, "Remember the Sabbath" (34%) and "Do not make any false idols" (29%).
· Even those who attend a place of worship at least once a week
had a bit of trouble naming all ten. "Thou shalt not kill" (70%) and "Thou shalt not steal" (69%) are still less top-of-mind with this group than the top two ingredients in a Big Mac -- two all beef patties (79%) and lettuce (76%).
The Ten Commandments Commission has teamed up with Promenade Pictures and Motive Entertainment to encourage public participation in the "Ten Commandments Challenge" in conjunction with the theatrical release. Visit www.10commandmentschallenge.org to see how they measure up against the national average and to download materials for their uses.
On October 19 the BHERC Awards 2007
HONOR: Lou Gossett, Jr.; Julie Dash,
Vida Spears, Sara Finney, and LaWanda
Hawkins and introduces the FILMMAKERS
at Raleigh Studios, Hollywood. Contact:
www.BHERC.org or call 310-284-3170.
