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TIGER WOODS HAS THAT DEEP DOWN BODY THIRST: Golfer pacts with Gatorade for own line of flavors.
*Tiger Woods expands his business empire with the launch of his own Gatorade flavors under an endorsement deal announced Tuesday by the beverage company.
According to the Associated Press, "Gatorade Tiger" will be introduced in March with flavors chosen by the golfer himself. So far, the Tiger-branded drink comes in a cherry blend, citrus blend and grape.
Terms of the deal were not disclosed, although Golfweek magazine reported last month it was for five years and could pay Woods as much as $100 million, moving him closer to the $1 billion mark in career endorsements.
The partnership marks two unprecedented moves for Tiger – his first U.S. deal with a beverage company and his first licensing agreement.
"There have been some licensing elements to things we've done," said Mark Steinberg, his agent at IMG, who cited video games produced by EA Sports as an example. "But everything he does with Gatorade is going to be creating new products. It's something Tiger and I and our licensing business has been looking at for some time."
