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SHEILA E. PROMOTES NEW GROUP C.O.E.D.: Percussionist teams with online platform to launch contest surrounding first single.
*Sheila E. has chosen the World Wide Web to launch and promote her new group C.O.E.D. (Chronicles of Every Diva) and their first single, "Waters of Life."
The famous percussionist has teamed with Speakerheart – an online platform for independent artists and bands to upload, promote and sell their own music – to co-sponsor a contest designed to call attention to both the Web site and the band.
"With Speakerheart, we were able to get our storefront up and running quickly, complete with e-mail marketing support," said Sheila E. "Running the promotion and selling our music with Speakerheart has been a great experience."
"Waters of Life" is available for download exclusively at Speakerheart.com/coed. Sign up at www.speakerheart.com between now and Feb. 12, to be eligible to win. The grand prize is an 80 gigabyte iPod video player with second and third place winners receiving signed Sheila E. Player's Series Congas.
C.O.E.D., the all-girl group formed by Sheila E. in 2006, features Rhonda Smith on bass, Kat Dyson on guitar and Cassandra O'Neal on keyboards. Individually, they have toured with such artists as Stevie Wonder, Yolanda Adams, Justin Timberlake, Macy Gray and Seal.
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