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DIDDY WANTS YOU TO CALL HIM SEAN JOHN: Another name change announced from the Bad Boy mogul.

Also: scroll down to check out the trailer for his new film "A Raisin in The Sun"

(January 23, 2008)

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*Diddy now wants to be referred to by his first and middle name, Sean John, which is also the name of his fashion line.

If true, this marks the fifth time his moniker has changed since 1988, when he began promoting parties at Howard University under the name Puff Daddy.

"I have always evolved and taken a different name each time," the mogul says. "It's nothing unusual where I come from. Right now I want to be Sean John because that's where I am."

"Sean John," whose last name is Combs, has also gone by the names Puff, Puffy, P. Diddy and Diddy.

In other Sean John news, here is the trailer from his new film 'A Raisin in The Sun.' According to his PR flak, it's the first made for TV film EVER to be screened at The Sundance Film Festival. The movie premieres on ABC the day after the Oscars, February 25 at 8pm.

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'Sean John' Combs