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SWIZZ BEATZ GOES 'GREEN' FOR THE GAP: Producer among artists tapped for new 'Sound of Color' ad campaign.
*The music of Swizz Beatz is featured in Gap's new viral "Sound of Color" ad campaign, in which featured artists were asked to write a song inspired by an assigned hue, reports Billboard.
These songs were then turned into music videos by up-and-coming commercial and music video directors. The songs and videos will be available for streaming and download at soundofcolor.com starting Feb. 15.
After 30 days, the artists will retain the rights to their songs for their own use, including possible inclusion on future albums. Swizz Beatz said his song, "Green," is ready for other uses as soon as the Gap gig wraps.
"I didn't want to do a song I wasn't comfortable giving to the DJs," he told Billboard. "I took the approach of, 'How would I use green in a painting without making green the main ingredient, and use it in the slickest way?"'
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