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D.C.-BASED WALE SIGNS WITH MARK RONSON LABEL: Rapper is flagship of producer's new venture with Interscope.

(April 15, 2008)
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      *Producer Mark Ronson, whose work on Amy Winehouse's album "Back to Black" earned him a Grammy, has signed Washington D.C.-based rapper Wale to his three-year-old label Allido Records, reports Billboard.

       Allido, which launched in 2004 as an independent imprint, has just signed a distribution deal with Interscope, the first fruit of which will be Wale's as-yet-untitled debut due later this year.      

       Influenced by the region's go-go music, Wale is a popular underground artist best known for the Internet track "Nike Boots" featuring Lil Wayne and the mixtapes "Scion A/V Presents: Wale vs. 45 King" and "100 Miles & Running."

       Wale is also prepping for a release next month titled "A Mixtape About Nothing," inspired completely by the TV show "Seinfeld." Included amid the music is a skit featuring an appearance by show star Julia Louis-Dreyfus.      

Wale

       Allido co-owner Rich Kleiman says: "He took what he created in his hometown and became this unspoken prodigal son of Washington, D.C. Everyone from Jay-Z to RCA sat with Wale and loved him. Nothing from D.C. has worked before, but Wale has the core sound of D.C. with the commercial appeal of hip-hop."      

       Allido's prior releases, Rhymefest's 2006 set "Blue Collar" and Ronson's own 2007 album "Version," were released via RCA, but the imprint never signed an exclusive distribution deal with the major label, according to Billboard. Currently, Daniel Merriweather, Ronson and Rhymefest are still signed to RCA as artists.

 

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