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CHERISH TELLS 'THE TRUTH': Atlanta girl group releases soph studio disc.
With a hit notch in their belt, the group just released their second studio album on Capitol Records called “The Truth” and is running up the R&B charts and crossing over to pop in one fail swoop.
The group consists of sisters Farrah, Neosha, and twins Felisha and Fallon King. Farrah and Neosha took some time out of their schedule to talk with EUR’s Gerald Radford about the new disc and what they think will give them longevity in the industry.
“Everything’s been working out perfectly,” Neosha said of the group’s current career path. “We just pretty much studied other groups like En Vogue and the Supremes; sisterly groups. We just learned from them, took what they did, and enhanced it.”
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Cherish
Though their big hit came in 2006, Cherish is no record rookie. Not only have they been singing together since they were just 7,9, and 11 years old, but the group was signed to another major label in 2003 when they helped out on Da Brat’s song “In Luv Wit Chu,” and then their debut disc on that label was shelved. Three years and another label later, the group offered up the aptly titled “Underappreciated,” which gave music fans the “Do It to It” track.
Persistence is clearly a character of the Cherish sisters who are extremely excited about their new album, “The Truth” that Neosha explained that they named the album “The Truth” because through the songs, the ladies are basically airing out their dirty laundry, with stories and experiences of their own.
“We’re telling all of our business and really letting everybody know what Cherish is all about,” she said. “And everybody can relate to at least one song.”
The first single from the disc is called “Killer” released a few months ago as part of the “Step Up 2: The Streets” soundtrack.
“When we went into the studio, we decided to do a record that most of the ladies can relate to,” Neosha explained. “So then we started having this random conversation about how when you see a guy in the club and he may not necessarily be any good for you, but you can’t resist him at the same time, so we just decided to call him a killer.”
After they made the record, the label shopped it and it got picked up for the movie. But the group has taken it all in stride. After all, they’ve been here before. Before becoming a gold-selling group, they had three songs on the “Powerpuff Girls: Power Pop” soundtrack. And speaking of pop, the King sisters are heading in that direction with their latest.
“With this album, we definitely want to grow,” Farrah said about their single crossing over to pop radio. “It’s not about genres for us, it’s about creating great music and whoever wants to listen to it and whoever wants to play it we’re definitely open to it.”
The second single is called “Amnesia” and it was written by the group, like most of the disc.
“We wrote the whole ‘Unappreciated’ album and we wrote all of the songs on ‘The Truth’ album, except for [two songs],” Neosha said.
“If you know us personally, you know we’re all definitely born leaders,” Farrah said of how the group compiles songs for an album. “It’s always a compromise and we always take a vote. It’s never one person; it’s always at every time a group effort.”
Neosha and Farrah said that although they and their sisters work on the albums, the support of thier parents are part of the inspiration. Their Parents always encouraged their pursuit of a music career, and their father, a former music group member, trained the girls on vocals.
“All siblings are going to have their rivalries,” Farrah qualified, “but at the end of the day it’s all about getting the job done, about respecting one another, and making sure you care about one another. These are my sisters, so naturally we’re going to have that different kind of bond than most other groups.”
And if there’s ever a split in the decisions, they go to their parents.
“Naturally we argue – be it over clothes, or shoes – but at then end, we always do it in a sisterly manner,” Farrah said, as she explained how the group works together so well.
“The fact that we are sisters made people realize that we were going to stick together,” she said, “but I always think it was the sound. At the time when we released ‘Do It To It,’ the snap movement was being done by guys, so the four of us went into the studio and the next thing you know, we were doing ‘Do it To it.’ So it was about the edge, it was about our relationship to one another, and it was about the timing.”
The timing seems to be right this time around, too. Check out Cherish and “The Truth” at www.myspace.com/cherishsisters
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