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OPRAH'S DWINDLING APPEAL EXAMINED: New York Times outlines reasons for TV mogul's drop in popularity.
*An article in Monday's New York Times points out various signs that Oprah Winfrey's pop culture dominance is beginning to weaken.
Writer Edward Wyatt notes: The average audience for “The Oprah Winfrey Show” has fallen nearly 7 percent this year, according to Nielsen Media Research — its third straight year of decline.
“Oprah’s Big Give,” an ABC philanthropic reality show, beat every program on television except “American Idol” in its premiere week this winter, but steadily lost nearly one-third of its audience during the rest of its eight-week run, according to Nielsen.
The circulation of O, The Oprah Magazine, has fallen by more than 10 percent in the last three years, according to the Audit Bureau of Circulations, and the magazine is now seeking a new editor in chief after the announced retirement of its longtime steward, Amy Gross.
And while Ms. Winfrey still displays a Midas touch when it comes to the endorsement of books and products, some of her latest picks have attracted criticism from longtime fans as she has strayed into new-age spiritualism and, perhaps more dangerously, politics. Her endorsement of the presidential bid of Senator Barack Obama appears to have alienated some of the middle-aged white women who make up the bulk of her television audience, many of whom support Senator Hillary Clinton.
Read the entire NY Times article "A Few Tremors In Oprahland" here.
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-------- ABFF 2008 --------
The 12th annual American Black Film Festival
returns to Los Angeles, August 7-10. Film
submission is now open. Registration
discounts are available through May 15.
For information visit www.abff.com
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