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REV. RUN ALL UP IN THE KOOL-AID: Joey Simmons tapped by beverage to promote new initiative.
*Joseph "Rev. Run" Simmons, star of MTV's reality series "Run's House," has a new side hustle with Kraft Foods to promote a new initiative for its beverage product Kool-Aid.
The Run DMC vet will serve as brand ambassador and spokesman for the Kool-Aid KaBOOM! Initiative, which aims to build 24 playgrounds in cities around the country, provide grants toward building 20 more, and work with local communities, parents and children to encourage healthier and more active lifestyles.
KaBOOM! is a national non-profit organization that envisions a great place to play within walking distance of every child in America. Since 1995, the organization has used its innovative community-build model to bring together business and community interests to construct more than 1,400 new playgrounds, skateparks, sports fields and ice rinks across North America.
As ambassador and spokesman, Rev. Run and his famous family will join the brand on local community build sites. Additionally, Kool-Aid will include Reverend Run in POS displays and other promotions, and he will speak directly to consumers about healthy lifestyle choices and the benefits of play.
"I grew up drinking and loving Kool-Aid and associate it with fun childhood memories," said Run. "I'm personally committed to bringing families together -- at the dinner table, in communities and on playgrounds. I'm hopeful that by working together, Kool-Aid, KaBOOM!, and I can make a real difference in kids' lives by allowing them to have fun and create the memories that will serve them well for many years to come."
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