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ELEVEE LIFESTYLE ELEVATES ELITE STYLE: Henry Ramsey toasts style company at NBA rookie party.
The company has created an industry all its own as a purveyor of elite lifestyles. With the slogan, “Elevate Your Image”, Élevée Lifestyle Company is raising the bar of fashion and fabulosity for superstars.
The company recently held its 2nd Annual Élevée Lifestyle Premiere Party in Los Angeles in honor of 2008 NBA rookies showing off some of the fashion, motorsports, and bling the company has to offer.
“Élevée has several divisions,” event producer Henry Ramsey told EUR’s Lee Bailey. “There is a motorsport division, a jewelry division, a clothing division, a golf division. Primarily it’s geared toward athletes and celebrities and entertainers – those who demand or prefer the finer things in life – they provide those things to them through the lifestyle brand of Élevée.”
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Henry Ramsey
Owned by JT Whitman the brand began as a fashion division just four years ago.
“One of the ladies of the fashion division was making custom clothing and she began to partner with some of the NFL pro players and they said, ‘Why stop here?’” Ramsey explained. “And they began to expand the brand. Now there are four different divisions.”
Now the company has a clientele of more than 3,000 ballers and shot callers, and is expecting to launch interior design and women’s divisions for what the company describes as “high-profile executives and celebrity elite.”
“The company exists basically because [they’re] busy making [their] world happen, but want things done and want them at a certain time. You want certain clothing? We measure you and we take care of you. You want your car a certain way? They make them in a certain way. You want to wear a certain kind of jewelry? We take care of it for you. It’s basically making your life easier, through us.”
The party was attended by a crowd of beautiful people including Ananda Lewis, La La, actors Keith Robinson, Danny Granger, and an eclectic mix of Hollywood-ites, models, agents, and athletes including Terrel Owens and Lamar Odom.
“This is an annual event, but we’re going to start throwing some Major League Baseball events, some NFL events, and we’re planning a Pro Bowl event in Hawaii next year,” Ramsey said. “We’re going to make this a pretty consistent event. We may be in different cities, but we’re going to be consistent.”
The company is making strides in an industry concept that it has created; providing high-end style and worldly goods for some of the most worldly.
“When you’re a lifestyle company and you’re trying to sell a lifestyle you’ve got to always take it to the top.”
For more on Élevée, go to www.elevee.com.
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