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BEVERLY JOHNSON GIVES A 'LOOK': New show gives older set a shot at modeling career.
Scroll down to watch the hilarious outtakes for 'She's Got the Look'
The nostalgia channel is in the game of original programming, leading with the new show “She’s Got the Look,” which features beautiful women vying for a modeling crown. The twist is – all of the contenders are over 35 years of age.
“She’s Got the Look” premieres tonight with the auditions whittling down to the final contestants with the help of the judging trio of modeling masters being Wilhelmina Models, Inc. President Sean Patterson, celebrity stylist Robert Verdi, and over-35 beauty supermodel Beverly Johnson, who let EUR’s Lee Bailey in on details about the new show.
“We live in the US where most of us are going to be 50 years old and more, so there is a huge market for women over 35 that really hasn’t been addressed yet,” Johnson said of one of the reasons TV Land created the series. “But the show is not only going to be a platform to address that market, but also to embrace our maturity.”
Thing is, the maturity level of the contestants will surprise you. Even Johnson herself was taken aback when she met some of the ladies.
“I thought I was the best 50 year-old around,” the legendary beauty said. “I was a supermodel; I kept myself together. I thought I was going to go out to Middle America and see the women and say, ‘This is what you can do to look like me.’ But no.”
Johnson said that she was greeted by thousands of amazing looking women.
“I didn’t expect it. The idea of health and beauty and fitness – they got it. I thought I was going to see all these middle aged women wearing the fashion of the ‘70s and hadn’t changed their hairstyles, and it was just the opposite.”
Johnson said that many of the women were so youthfully gorgeous that they looked too young for the platform of the program.
The contestants will face off each week for the grand prize of a life changing contract with the world famous Wilhelmina Modeling Agency, a spread in “Self” magazine, and $100,000. However, Johnson explained that she got something out of the experience too.
“For me it was great because I learned a lot from them,” she said of working on the show with the hopefuls. “I don’t think that I would have the courage they have at the age I am now and they are now from what I know about the industry to do what they’re doing. I’d be terrified. I guess that’s why I’m so stoked on the show. For me it was surprising all the way around.”
She also said that the exchanges on the set with the other judges and industry professionals also taught her a thing or two that her long modeling career had not.
Johnson admitted that she isn’t particularly good at spotting someone and knowing they photograph well, but she said she does have her way of picking out a star.
“What I was looking for was the ambition and the desire. That’s one thing you can’t give a person,” she said. “I saw so many beautiful women enter the industry when I was coming up – or even now, and I’ve said, ‘Uh oh, this girl is going to come in and take over. She’s just gorgeous.’ And then they don’t make it. They just don’t want it. So, I had to see that light. I had to see that desire. I had to see that ambition.”
Check out more on “She’s Got the Look” at www.TVland.com. For more on Beverly Johnson and her company, Beverly Johnson Hair & Wigs Collection, go to www.beverlyjohnson.com.
Watch the hilarious 'She's Got the Look' promo (outtakes):
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