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     *Viewers flocked to NBC Saturday morning at 9 a.m. on the East and 6 a.m. on the West to watch defending Wimbledon champ Venus Williams take on her little sister Serena in this year's ladies final.

      According to the Hollywood Reporter, the match, won by Venus in straight sets, posted a 3.4 rating/10 share, a 21% increase over last year’s final between Venus Williams and Marion Bartoli, also won by Williams. It peaked toward the end with a 5.1/15.

       The match was most popular in the Williams sisters’ home town of West Palm Beach, where it drew a 6.8/17.      

       The 3.4/10 mark is the highest since the 4.0/12 posted in 2005 by another final between two Americans, Venus Williams and Lindsay Davenport.