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'OBAMASPEAK' INFILTRATES POP CULTURE: Words such as 'Obamacize' and 'Obamabot' studied by Global Language Monitor.
*The last name of presidential candidate Barack Obama has taken on a life of its own when it comes to U.S. television culture.
According to a study from the Global Language Monitor, "ObamaSpeak" " -- encompassed by words such as "obamamentum," "obamabot," "obamacize," "obamarama" and "obamanation" -- has been the second-most-used catchphrase on U.S. television this past year, topped only by No. 1 word "Beijing" referencing the recent Olympics.
"This year, two events dominated television -- the Beijing Olympics and the U.S. presidential elections," said Paul Payack, president of the Texas-based Global Language Monitor which tracks the latest trends in word usage.
Other popular words and phrases among the top telewords of 2008 were the cliche used frequently by sportsmen and women, "It is what it is" at No. 3; "third screen" at No. 6, as in watching TV on a mobile phone; and No. 7 "vincible" applied to the upset of the seemingly invincible New England Patriots by the New York Giants in the 2008 Superbowl.
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