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BIG BOI TO FRONT ENERGY DRINK CAMPAIGN: Rapper tapped by Coca-Cola to plug relaunch of Full Throttle Fury.
*Outkast rapper Big Boi is the new face of Coca-Cola's Full Throttle Fury Energy Drink.
The rapper, whose real name is Antwan André Patton, was announced Tuesday as the spokesperson of the new ad campaign designed to target the African-American demographic.
According to the energy drink's senior brand manager Rafael Acevedo, it was Big Boi's "drive to excel" which made him perfect for the brand relaunch, reports AllHipHop.com.
"He truly embodies the Full Throttle mindset of 'Go Full Throttle or Go Home'," says Acevedo. "Full Throttle Fury will play a vital role in Big Boi's upcoming album release activities and concert tour - including product integration, customized point of sale displays, and sponsorship opportunities."
In a statement, Big Boi adds" "My new album Sir Luscious Left Foot embodies the energy of Full Throttle Fury, where I feel like the body of work I've created on this CD will hopefully motivate my fans even more with its high energy and conscious lyrics as I've always created in my music."
Big Boi's album, "Sir Luscious Left Foot: The Son of Chico Dusty," will be released on Oct. 28.
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