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CODEBLACK TEAMS WITH YOUTUBE FOR URBAN CONTENT: Google also in the mix for new portal targeting black audiences.
*Variety reports of a new partnership between Codeblack Interactive, YouTube and Google to bring made-for-the-Internet urban programming to thousands of Web sites targeting African American audiences.
The first original series to appear on Codeblack's YouTube channel will be an animated entry created by "Boondocks" head writer Yamara Taylor. Clips from Codeblack African-American films and comedy concerts will also be available for streaming.
Under the deal, Codeblack will secure ads and sponsorships for the YouTube channel and across the Google Content Network, while Google will syndicate the programming to Web sites targeting black viewers.
Codeblack will be the first urban company to tap into the Google Content Network. The company has not yet secured a sponsor, Variety reports.
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