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DIDDY EVOKES FRANK SINATRA IN CIROC AD: New black-and-white clip incorporates elements of Rat Pack.

(October 8, 2008)

*Sean "Diddy" Combs gets his Rat Pack on in a new ad campaign for CIROC Vodka.

Entitled "The Art of Celebration," Diddy is featured in a modern interpretation of the famous clique that included Frank Sinatra, Sammy Davis Jr., Peter Lawford and Dean Martin, while Sinatra's renowned "Come Fly With Me" plays throughout. [View clip below.]

Shot in black and white at one of Sinatra's former California homes, the 15- and 30-second commercials depict Diddy as a high-spirited host amidst a chic crowd during an impromptu private house party. The mogul is serving CIROC while engaging with his modern-day "Rat Pack" entourage. Combs mingles, dances and jokes during the intimate party, before finally stealing a private moment to gaze into the night as the crowd enjoys a fun-filled evening inside.

"Frank Sinatra is one of my heroes. It was truly an honor to have had the opportunity to use Sinatra's work and home for this campaign," said Diddy. "He defined sophisticated celebration as a lifestyle a generation ago. I couldn't imagine a spirit more appropriate for such occasions today than CIROC, a brand that has become synonymous with celebration."

Diddy's "The Art of Celebration" Spot for CIROC