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SEN. OBAMA BUYS 30 MINUTES ON CBS, NBC: Democratic candidate to try and close the deal Wednesday, Oct. 29, at 8 p.m.
*Barack Obama has purchased a half-hour of primetime television on CBS and NBC to air at 8 p.m. on Oct. 29, less than a week before the general election and one night before the start of November sweeps, the Hollywood Reporter has confirmed.
Sources say the Obama camp also talked to Fox, but the network might not be able to accommodate the campaign as the time period might conflict with a potential Game 6 of the World Series.
The price tag is said to be in the "tens of millions of dollars," according to NBC News.
"This is another indication, if there needs to be any more, that Barack Obama's got more money than [available] television time to buy," said Evan Tracey, COO of the Campaign Media Analysis Group in Arlington, Va.
The networks are obligated to offer the similar time and the same price to Republican candidate John McCain but his campaign may not be able to afford it. He's already had to pull ads from battleground state Michigan after Obama moved way ahead in the polls.
Unlike Obama, who rejected public financing of the presidential campaign, McCain is accepting it. That means the McCain camp is limited in the amount of money that it can spend and raise.
Obama's ad buy will push CBS comedy "The New Adventures of Old Christine" to 8:30 p.m. and pre-empt "Gary Unmarried." NBC typically airs the hourlong "Knight Rider" in the slot, and will likely throw in a comedy repeat at 8:30 p.m.
Ross Perot did a similar 30-minute purchase in 1992 during his presidential campaign. Earlier this year, the Hillary Clinton campaign bought time on the Hallmark Channel, a nearly fully distributed cable channel, for a town-hall meeting before Super Tuesday.
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