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MAGIC LAUNCHES 'END BLACK AIDS' CAMPAIGN: Initiative includes Facebook and PSAs in effort to reduce disease in black community.
*As part of World AIDS Day on Dec. 1, the Magic Johnson Foundation and global health care company Abbott teamed to launch the "I Stand With Magic, Campaign to End Black HIV/AIDS."
The initiative has a social networking component that allows Facebook users to learn the facts about HIV/AIDS, get tested to know their status and to seek treatment, if needed.
"We need to take it upon ourselves to reduce the number of new infections, especially in the African-American community where they make up half of new HIV/AIDS infections," said Earvin "Magic" Johnson, who announced in 1991 that he has HIV.
"Educating minority communities about HIV/AIDS and encouraging them to get tested, go back for their results and seek treatment is crucial to stopping the spread of HIV," he adds. "Early detection can save your life. The earlier you know your status, the earlier you can get treatment and take action to help manage this disease."
As previously reported, the program launched a national public service announcement campaign featuring Magic and his wife, Cookie Johnson, having a frank discussion about the need for African Americans to get educated, get tested and seek treatment for HIV/AIDS.
Directed by Spike Lee, the first PSA, "Stand," focuses on a "call to action" for African Americans to address the epidemic in their communities. The second PSA, "Talk," encourages women to protect themselves and talk to their partners about HIV.
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