Click Here

      *Adidas has launched a new global ad campaign for its Adidas Originals line of footwear and apparel that features 11 recording stars, including Daryl "D.M.C." McDaniels, Estelle and Missy Elliott.      

       However, none of the TV ads use any of the featured artists' music. Instead, the spots are accompanied by Pilooski's remix of Frankie Valli & the 4 Seasons' "Beggin'."

       Licensing songs from the artists featured in the ad campaign would have been pricey, but Adidas spokesman Jeff Weinstein says that financial considerations weren't a factor in the company's decision not to use the artists' songs.      

       "We didn't want to single out one musician," Weinstein tells Billboard. "We wanted to keep it neutral and focus on celebrating the musicians' style and originality ... It was purely a creative decision."      

       The campaign, created by the agency Sid Lee in Montreal, depicts the music acts dancing and laughing at a house party in Adidas gear. Besides starring in the TV spots, the artists will appear online and in print ads.

       For the last three years, Missy Elliott has had her own line of Adidas shoes, as well as an Adidas apparel line called Respect M.E. McDaniels, as part of his rap group Run D.M.C., famously recorded the tune "My Adidas" in the mid-eighties.

WANT TO GET OUT OF DEBT?
    We know exactly how to help
     you achieve your goal. Take
      the first step! Click this link.